To: Product Development Staff 

From: Sauda Dawodu

Date: 10 June

Subject: Product Expansion

Dear Product Development Team, 

As you may know from recent sales reports for Aswebo Toys, our products are enjoying great success in international markets. The response to our electronic and handcrafted wooden toys has been very favorable. We have, in fact, had several requests from a few of our principal clients to expand the number of wooden toys we currently make for children from birth to age five.

Consequently, in an effort to assess the prospects for Aswebo Toys' future growth in this area, the management team has decided that our company will, as a preliminary step, produce one new item intended for the early childhood market. Belinobo Consulting has been hired to conduct market research on the type of toy that we will introduce.  Using the results of their product study, the prototype will be refined and put on the market as soon as it is feasible to do so. 

This plan presents our company with an exciting opportunity. I'm certain that we can count on your dedication and initiative. 

Sauda Dawodu

 Senior Director